Gena is an Investor, Author, and Speaker. Homeless and Abandoned at the age of 2, her primary goal was Financial Freedom. Within a few short years, she achieved Financial Freedom by acquiring over 4k apartment units and other income producing assets, while simultaneously on the management team of the World’s Largest Pay TV Company, DIRECTV, until the sale to AT&T. Today, she teaches anyone how to achieve Financial Freedom via The Financial Freedom Formula™. Ms. Lofton wrote the book Escape the Madness: The 10 Steps to Get Out of the Rat Race. She is a featured speaker at many global conferences such as Freedomfest, The New Orleans Investment Conference, etc.
Gena is an Investment Thought Leader and is a frequent Speaker at many Investment conferences such as Freedomfest, The New Orleans Investment Conference, etc. sharing the stage with these folks.
Gena is a frequent media contributor