How To Achieve Financial Freedom by Reducing Your Taxes - An Interview with Eric Freeman, CPA, Part 1

passive income taxes Jun 07, 2019

This is part one (1) of a two (2) part video series.  As you may recall, a major component of the Financial Freedom Formula (F3) methodology which helps anyone achieve Financial Freedom Quickly with Tax Efficient Passive Income, is to reduce one’s taxes. 

Therefore, this week’s video will focus on that part of the methodology.   Here is a summary of what you will learn in the interview:

  • How Has Tax Reformed Impacted CPAs and Real Estate Investors?
  • What is the 20% Pass Thru Deduction?
  • What Is Bonus Depreciation?
  • What is Section 179?
  • What do you recommend people do to mitigate the financial impact of the $10k maximum deduction for State and Local Income Taxes (S.A.L.T)?
  • Any Changes to 1031 Exchanges?
  • What is an Opportunity Zone and how does one benefit?
  • What is a Real Estate Professional (REP)?
  • How does one become a Real Estate Professional?
  • What is a Cost Segregation Study and how does this benefit Real Estate Investors?
  • How does one find a good CPA...
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The definition of Insanity

buy hold insanity sell May 30, 2019

I continually receive questions about what I feel about the stock market.  Here are just some of the questions I receive:

  • When will the market crash?

  • Is it a good time to buy?

  • Should I sell?

  • Should I Buy? 

For the record, I invest in Income Producing Assets, thus I do NOT buy low and hope to sell something high in the future.  That is what most people do.  That is for the people who need a J.O.B. 

Alternatively, I invest for Cash Flow as that is what pays for my expenses and why I do NOT need a J.O.B.   Therefore, I recorded a special video this week for those investors who want to know where the market is headed. 

Go ahead and play it now.

Tired of working hard and not getting anywhere?  

Do you want a change?

Do you just want to be able to have more money than month?

Then I suggest that you sign up for our Financial Freedom Formula (F3) ™ group coaching program and I can actually help you achieve...

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THANK YOU Ernst & Young!

e&y ernst & young May 24, 2019

Thank you, Ernst & Young, for a wonderful Alumni event last night.  I will always cherish my time with the firm.

As an E&Y Alumni, I am able to continue helping the world with the knowledge and thought leadership gained from you nearly 20 years ago.

Here is the link to the information I shared with many of you last night at the Ernst & Young Alumni Event. 

If I can be of assistance to any of my E&Y Family members in your pursuit to achieve financial freedom, let me know.

Thank you again and have a great Memorial Day Weekend.  

Gena Lofton

P.S.  Again, as shared last night, this is best suited for the following:



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Focus on This One Word to Build More Wealth For Yourself

assets financial freedoml May 23, 2019

In this video, I share the number one obstacle which is causing most people to NOT be able to reach their financial goals. And it is this one little word called assets.

Most people do not have any assets or they confuse liabilities for assets and that mistake is causing them grief and to work harder and harder for money.

What do I mean by assets?

You may have a definition, your banker might have a definition, GAAP has a definition, but at the end of the day, the definition is simple, which is the following:

Assets put money in your pocket

And liabilities take money out of your pocket.

California is raping more of its citizens. - If you reside in California, make sure you are NOT working for money as your tax dollars will continue to be wasted.  Check out what they are doing with your money now, in this article.  I am proud to admit that my tax rate is 0%.   If you want to know how just ask.

A Disruptive Real Estate Crowdfunding Model...

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Who Is On Your Team?

team May 21, 2019

Last week was so incredibly productive.  I went to Arizona to attend the Annual MC Companies Investor Summit.  This is one of my favorite times of the year as I get to spend time with my tribe.

I LOVE hanging out with people who actually own "Tax Efficient Income producing assets" vs. the "Stock Picker People".  You know the type, they are The Wall Street junkies who buy low and hope that one day they can sell high for a Capital Gain.  It's nothing wrong with "Stock Picker People",  I just prefer a) Assets which generate Tax Efficient Passive Income and b) Hanging out with the rare individuals who own them and know the difference.

There are so many horrible dishonest, incompetent and financially illiterate Sponsors/ Operators/ Partners I am blessed to have successfully found a few using the criteria I discussed in "How to Select a Partner/Sponsor.  If you missed those video's, go back and review  Part I...

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Learn What to do When You See An Opportunity

partner May 17, 2019

In this video I want to share with you what to do as an investor:

"Opportunities do not last, you have to seize them when the opportunity presents itself".

 Think about this for a moment.  If I say to you I have the deal of a lifetime, are you actually going to take me up on that offer?

True story...

Recently, I offered my entire audience the opportunity to join my membership program at probably "one-tenth of one-tenth" of a percent of my billable rate of what my clients actually value my time and there were some people who actually seized the moment and they took me up on the opportunity. But there were others who sat there and debated.

Can you imagine? I literally spent the last decade building the largest Pay TV company in the world called Directv while simultaneously building a real estate portfolio of over 4k thousand apartment units and you have to think about whether to join so I can help you achieve Financial Freedom Quickly...

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financial freedom May 12, 2019

Happy Mother’s Day.  

Here is a gift which is a "Complimentary Ticket" for you to Learn How to Achieve Financial Freedom Quickly.

If you are a working mother, living in the State of California, I am sure you feel the pain and heard how hard it is for you, see the recent headline below.

Therefore, the sooner you achieve Financially Freedom, the easier life becomes.  So do yourself a favor and take the Complimentary Training via this link.


A "Side Benefit" of Financial Freedom is NEVER having to compromise your integrity for Money, thus Perhaps one day, Finacial Freedom could reduce the rapid spread of the "Me2 Movement" syndrome.

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How to Select A Sponsor/Operator/Partner - Part 2

partner May 10, 2019

This is the 2nd Part of a two (2) part video series where I share my philosophy on "How I Select A Partner".

Many of you ask me to invest and be your Partner. So I thought it would be more efficient for me to share my "Must Have's":

At a High Level, here is the list:

  1. My Partner(s) must be experienced in doing Value Added Real Estate by my definition (e.g. "Having a liquidity event to get 100% of my money back within 3 years via a Cash Out Refinance).  Otherwise, I am unable to have an infinite rate of return (e.g. Print Money Legally).

  2. My Partner(s) Must be Financially Free, (e.g Have their Passive Income Exceed their Expenses), thus they don't need my money.  If they aren't, they can learn how here.  

  3. My Partner(s) cannot be a Perpetual Money Raiser, as that is a Red Flag.   Syndication is "A Tool to Conduct Business" it is not "A Business".  Perpetual syndicators generally are the later and high risk.

  4. My...

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How to Select A Sponsor/Operator/Partner


This is Part I of a two (2) part video series in which I discuss my investment philosophy and How to select a Sponsor/Operator/Partner.   

Essentially, I do my own deals and I also find the "Lebron James" of a particular asset class and I ask them to be on their team.

Thus, I find Sponsors, Operators' and/or Partners that dominate in certain asset classes and I ask them if I can join their team (e.g. invest).   

Here are some of the reasons why I invest in this manner as it gives me exposure to one or more of the following:

  1. Larger deals due to their balance sheet;
  2. Asset Classes (e.g. Oil and Gas)
  3. Geographies (e.g. Outside my backyard)

Additionally, and more importantly, is How To Select a Sponsor/Operator/Partner

Pay close attention to this part of the video to prevent your Money from going to "Money Heaven", as coined by my dear friend "Rick Rule". 

Remember, as Warren Buffet Says there are two (2) rules of investing. 

Read and...

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Interest Rates Are Signaling for us to continue "BORROWING"

borrow interest rates Apr 18, 2019

Did you hear the Good news? 

"The Chicago Fed President Says Interest Rates Can Go Unchanged Until Fall 2020".  

They are telling us that the era of free money will continue.  Check out the yield on the 10-year Treasury below.


So you can still build wealth with debt for at least another year. 

That's exactly what I intend to continue doing. I am in the process of borrowing even more money,  What about you?  

A few years ago, I wrote and recorded a Rap Song describing just how to build wealth, by using debt and reducing your taxes.  If you have never watched the music video, you can do so here.   

The lyrics are on the screen for a reason.  It's not due to vanity, it's to educate, so you can replicate, so be sure to sing along to the song, so you can implement the same method.

I have millions of dollars of debt and am in the process of closing on even ...

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