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Hi, I'm Gena Lofton

A homeless foster child since the age of 2 years old, I was an “asset” for the foster care system.  “An asset feeds you and a liability eats you”.  Today I am Financially Free and own multiple assets; such as 4,000 apartment units, a Hilton resort, assisted living facilities, oil and gas ventures, junior mining, technology, and telecommunication (e.g. AT&T) assets.  I have transformed many Fortune 1000 companies while at Ernst & Young Management Consulting until the sale to Cap Gemini in 2002 for $11b.  I've spent nearly a decade as part of the management team of DIRECTV which lead to the sale of the asset to AT&T for $48.5 billion in 2015. I am the author of Escape the Madness, The 10 Steps to Get Out of the Rat Race, she is also host of The Gena Lofton show.

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Financial Freedom Formula Music Video

Listen and Sing along to the Lyrics to Learn Gena's Story and How to Buy and/or Build Tax Efficient Assets so you become Financially Free.

"Gena showed me the way to getting out of the Rat Race. What she has accomplished, her experiences, her life lessons, and her friendship has given me the hope and motivation to excel and expedite my own path and journey towards financial freedom. That “light bulb” has lit and now I am on a mission to achieve my goal and dreams of financial independence within the next 5 years."

Kristi Sam
Self Employed/Investor

"This has guided and taught me the intricacies of money management through goal setting, getting rid of bad debt, incurring good debt, moving money from dormant accounts to income-generating passive investments and, most importantly, self-directing money which has placed me in the driver's seat of my own destiny."

Jessie Usher
Employee/Investor

"I had no idea that I could reduce my taxes by utilizing the tax code. In the past, my CPA’s had advised me just to make less money or buy a larger house. Now, I have found ways to not only reduce my taxes but to also transition myself to the right side of the quadrant and become a business owner and investor. Thank you so much for all the help."

Marie Johnson
Business Owner/Investor

"I am out of the Rat Race and have achieved financial freedom and I am only in my early 40’s. Thank you, Gena, for showing me there is another way versus working until I am over 60+ years like so many others have done in the past. Now I don't need a Reverse Mortgage to provide for me and my family like so many retiree's do today. "

Nick Flerry
Business Owner/Investor

""The Passive Income Generators course provides exceptionally clear and detailed explanations of the benefits of adding passive income generators to an investment portfolio in order to eliminate one’s tax liability and to generate a lifetime of passive income. This course is of high value to accredited investors who are considering significantly reducing their tax burden while creating financial freedom, particularly those without a financial background but who desire a more in-depth and articulate explanation of the process. It is exceptionally informative and well-executed"."

T. Shiveley
Physician/Investor

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